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Lecture Business and administrative communication (11th edition): Chapter 9 - Kitty O. Locker, Donna S. Kienzler

Chapter 9 - Sharing informative and positive messages with appropriate technology. After studying this chapter, you will know: What the purposes of informative and positive messages are, what kinds of newer communication hardware are entering offices, when and how to use common business media effectively, how to organize informative and positive messages, how to compose some of the common varieties of informative and positive messages.


Lecture Business and administrative communication (11th edition): Chapter 11 - Kitty O. Locker, Donna S. Kienzler

Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.


Lecture Business and administrative communication (11th edition): Chapter 17 - Kitty O. Locker, Donna S. Kienzler

Chapter 17 - Writing proposals and progress reports. In this chapter, students will be able to understand: Define proposals, brainstorm for writing proposals, organize proposals, prepare budget and costs sections, write different proposal varieties, write progress reports.


Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler

Chapter 2 - Adapting your message to your audience. In this chapter, we will address the following questions: How to identify your audience, ways to analyze different kinds of audiences, how to choose channels to reach audiences, how to adapt your message to the audience, how to characterize good audience benefits, how to create audience benefits, how to communicate with multiple audiences.


Lecture Business and administrative communication (11th edition): Chapter 16 - Kitty O. Locker, Donna S. Kienzler

Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays.


Lecture Business and administrative communication (11th edition): Chapter 7 - Kitty O. Locker, Donna S. Kienzler

Chapter 7 - Communicating across cultures. After studying this chapter, you will know: Why global business is important, why diversity is becoming more important, how our values and beliefs affect our responses to other people, how nonverbal communication impacts cross-cultural communications, how to adapt oral communication for cross-cultural communications, how to adapt written communications for global audiences, why it is important to.


Lecture Business and administrative communication (11th edition): Chapter 13 - Kitty O. Locker, Donna S. Kienzler

Chapter 13 - Writing job application letters. After studying this chapter, you will know: Find the information you need to write a good job letter to a specific employer, write a job letter that makes you look attractive to employers, use social networking and a personal website to create a virtual cover letter.


Lecture Business and administrative communication (11th edition): Chapter 10 - Kitty O. Locker, Donna S. Kienzler

Chapter 10 - Delivering negative messages. In this chapter, students will be able to understand: Different purposes of negative messages; different ways to organize negative messages; ways to construct the different parts of negative messages; how to improve the tone of negative messages; ways to construct different kinds of negative messages; how, and how not, to use technology for negative messages.


Lecture Business and administrative communication (11th edition): Chapter 14 - Kitty O. Locker, Donna S. Kienzler

Chapter 14 - Interviewing, writing follow-up messages, and succeeding in the job. After studying this chapter, you will know: What interview channels you may encounter, how to create a strategy for successful interviewing, what preparations to make before you start interviewing, what to do during an interview, how to answer common interview questions, how to prepare for less common interview types, what to do after an interview.


Lecture Business and administrative communication (11th edition): Chapter 15 - Kitty O. Locker, Donna S. Kienzler

Chapter 15 - Researching proposals and reports. After studying this chapter, you will know: Recognize varieties of reports, define report problems, employ various research strategies, use and document sources.


Ebook PR là sống - Phần 2

Nối tiếp nội dung phần 1, phần 2 của ebook "PR là sống" trình bày về sức mạnh của PR, chiến thuật trong PR, nghệ thuật PR, uy tín trong PR, linh hồn của PR và PR cá nhân.


Ebook PR là sống - Phần 1

Nội dung phần 1 của ebook "PR là sống" trình bày về các tình huống, cấp độ và quy luật của PR, các nguyên tắc PR, những lưu ý trong PR, con người trong PR, mục đích của PR và nhu cầu trao đổi trong PR.


Khoá luận tốt nghiệp: Hoạt động truyền thông quảng bá thương hiệu có sử dụng người định hướng dư luận trên facebook

Khoá luận tốt nghiệp "Hoạt động truyền thông quảng bá thương hiệu có sử dụng người định hướng dư luận trên facebook" là việc nắm bắt cơ chế hoạt động của vấn đề truyền thông thông qua người có sức ảnh hưởng trên Facebook, cũng như sự thấu hiểu quá trình tiếp nhận và phản hồi của công chúng sẽ giúp thương hiệu tiếp cận phương thức truyền thông này một cách chắc chắn, bài bản và đem lại hiệu quả cao hơn.


Lecture Management information systems - Chater 4: Computer software

After you have mastered the material in this chapter, you will be able to: Describe several important trends occurring in computer software, give examples of several major types of application and system software, explain the purpose of several popular software packages for end user productivity and collaborative computing,...


Lecture Management information systems - Chater 7: Electronic business systems

After you have mastered the material in this chapter, you will be able to: Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company; give examples of how Internet and other information technologies support business processes within the business functions of: Accounting, finance, human resource management, marketing, production, operations management;...


Lecture Management information systems - Chater 8: Enterprise business systems

In this chapter, you will learn to: Identify and give examples to illustrate the following aspects of customer relationship management, enterprise resource manage-ment, and supply chain management systems: Business processes supported, customer and business value provided, potential challenges and trends; understand the importance of managing at the enterprise level to achieve maximum efficiencies and benefits.


Lecture Business and administrative communication: Chapter 1 - Kitty O. Locker, Donna S. Kienzler

Chapter 1 - Succeeding in business communication. After studying this chapter, you will know: What the benefits of good communication are, why students need to be able to communicate well, what the costs of communication are, what the costs of poor communication are, what the basic criteria for effective messages are, what role conventions play in business communication, how to solve business communication problems.


Lecture Business and administrative communication: Chapter 5 - Kitty O. Locker, Donna S. Kienzler

Chapter 5 - Planning, composing, and revising. After studying this chapter, you will know: Activities involved in the composing process, and how to use these activities to your advantage; guidelines for effective word choice, sentence constructions, and paragraph organization; techniques to revise, edit, and proofread your communications.


Lecture Business and administrative communication: Chapter 12 - Kitty O. Locker, Donna S. Kienzler

Chapter 12 - Building résumés. In this chapter, students will be able to understand: Prepare a detailed time line for your job search, conduct an effective job search, prepare a résumé that makes you look attractive to employers, deal with common difficulties that arise during job searches, handle the online portion of job searches, keep your résumé honest.


Lecture Business and administrative communication: Chapter 19 - Kitty O. Locker, Donna S. Kienzler

Chapter 19 - Making oral presentations. In this chapter, students will be able to understand: Identify purposes of presentations, plan strategy for presentations, organize effective presentations, plan visuals for presentations, deliver effective presentations, handle questions during presentations.


Lecture Introduction to MIS - Chapter 4: Security, privacy, anonymity

After reading this chapter, you should be able to answer the following questions: What are the security threats to information systems? What controls exist to protect the systems? How do computers identify users? What alternative security measures need to be taken? What is encryption and how does it solve several problems? What specific security problems does the Internet create? Can there be privacy with computers and the Internet? What are the advantages and problems with anonymity?


Lecture Introduction to MIS - Chapter 7: Integration of information

In this chapter, students will be able to understand: Why is integration of data important in business? How do enterprise resource planning systems make businesses run better through integration of data? How do workgroup tools improve business integration? Why are data warehouses important in integrating data? How does the Internet help integrate data on different types of systems? How can a group decision support system help managers achieve a consensus?


Lecture Introduction to MIS - Chapter 8: Models and decision support

After reading this chapter, you should be able to answer the following questions: Why is it hard for people to make good decisions? How do models help managers make better decisions? What are the key elements of decision support systems? How is data mining different from traditional statistical analysis? What is the purpose of OLAP? What is a digital dashboard? What are the advantages of an EIS? How can a GIS help managers make better decisions?


Lecture Introduction to MIS - Chapter 11: Electronic business

In this chapter, we will address the following questions: How does e-business fit into different levels in the production chain? What options are available for promoting websites? How does Internet technology improve customer relationship management? What options exist for building and hosting websites? What are the benefits to mobile commerce?


Lecture Introduction to MIS - Chapter 12: Systems development

In this chapter, students will be able to understand: How are information systems built? What problems are encountered when you develop information systems? What are the strengths and weaknesses of development methodologies? How do you analyze systems and businesses?


Lecture Introduction to MIS - Chapter 1: Introduction to MIS

Lecture Introduction to MIS - Chapter 1 introduction to MIS. In this chapter, the following content will be discussed: What is MIS? Why is information technology important? Why do all business majors need to study it? What are e-commerce and e-business? Is e-business increasing or decreasing? Do you know what a manager does? Do you know what a successful manager will do in the future?


Lecture Introduction to MIS - Chapter 9: Complex decisions and artificial intelligence

In this chapter, we will address the following questions: How does information technology help solve certain complex problems? How do expert systems support managers? What are the limitations of expert systems? What functions do machines perform better than humans? How do computers solve pattern recognition problems? Can computers understand speech?


Lecture Introduction to MIS - Chapter 14: MIS impact on society

In this chapter, we will address the following questions: How is information technology changing society? What impact does technology have on jobs? Do the intellectual property laws change the balance of power between business and consumers? How does information technology affect the power of small groups? What impact does information technology have on government?


Lecture Business and administrative communication: Chapter 3 - Kitty O. Locker, Donna S. Kienzler

Chapter 3 - Building goodwill. In this chapter, students will be able to understand: Create you-attitude, create positive emphasis, improve tone in business communications, reduce bias in business communications.


Lecture Business and administrative communication: Chapter 6 - Kitty O. Locker, Donna S. Kienzler

Chapter 6 - Designing documents. In this chapter, we will address the following questions: What document design is important and how to incorporate it into the writing process, the four levels of document design, and how they can help you critique documents, guidelines for document design, how to design brochures, how to design infographics, how to design web pages, how to do basic usability testing on your documents.


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