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Lecture Crafting and executing strategy (19/e): Chapter 5 - Thompson, Peteraf, Gamble, Strickland

Chapter 5 - The five generic competitive strategies: Which one to employ? In this chapter you will learn: Understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others, gain command of the major avenues for achieving a competitive advantage based on lower costs, learn the major avenues to a competitive advantage based on differentiating a company's product or service offering from the offerings of rivals.


Lecture Crafting and executing strategy (19/e): Chapter 6 - Thompson, Peteraf, Gamble, Strickland

Chapter 6 - Strengthening a company’s competitive position: Strategic moves, timing, and scope of operations. The objectives of this chapter are: Learn whether and when to pursue offensive or defensive strategic moves to improve a company's market position, recognize when being a first mover or a fast follower or a late mover is most advantageous, become aware of the strategic benefits and risks of expanding a company's horizontal scope through mergers and acquisitions,...


Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 7

Chapter 7 - Strategies for competing in international markets. In this chapter, the following content will be discussed: Why companies expand into foreign markets, factors that shape strategy choices in foreign markets, the concepts of multicountry competition and global competition, strategy options for entering and competing in foreign markets, the quest for competitive advantage in foreign markets, strategies to compete in the markets of emerging countries.


Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 8

Chapter 8 - Corporate strategy: Diversification and the multibusiness company. After studying this chapter, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...


Lecture Crafting and executing strategy (17/e): Chapter 3 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 3 - Evaluating a company’s external environment. After studying this chapter you will be able to: To gain command of the basic concepts and analytical tools widely used to diagnose a company’s industry and competitive conditions; To become adept in recognizing the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak; To learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability.


Lecture Crafting and executing strategy (17/e): Chapter 7 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 7 - Strategies for competing in foreign markets. In this chapter, the following content will be discussed: Why companies expand into foreign markets, factors that shape strategy choices in foreign markets, the concepts of multicountry competition and global competition, strategy options for entering and competing in foreign markets, the quest for competitive advantage in foreign markets, strategies to compete in the markets of emerging countries.


Lecture Crafting and executing strategy (17/e): Chapter 8 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 8 - Diversification: Strategies for managing a group of businesses. After completing this unit, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fits capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...


Lecture Crafting and executing strategy (17/e): Chapter 10 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...


Lecture Crafting and executing strategy (17/e): Chapter 4 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 4 - Evaluating a company’s resources and competitive position. In this chapter, we will address the following questions: How well is the company’s present strategy working? What are the company’s resource strengths and weaknesses and its external opportunities and threats? Are the company’s prices and costs competitive? Is the company competitively stronger or weaker than key rivals? What strategic issues and problems merit front-burner managerial attention?


Lecture Crafting and executing strategy (17/e): Chapter 11 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 11 - Managing internal operations: Actions that promote good strategy execution. After studying this chapter you will be able to: Learn why resource allocation should always be based on strategic priorities; understand why policies and procedures should be designed to facilitate good strategy execution; understand why and how benchmarking, best-practices adoption, and tools for continuously improving the performance of value chain activities help an organization achieve operating excellence and superior strategy execution;..


Lecture Crafting and executing strategy (17/e): Chapter 2 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 2 - Leading the process of crafting and executing strategy. Learning objectives of this chapter include: Grasp why it is critical for company managers to think long and hard about where a company needs to head and why, understand the importance of setting both strategic and financial objectives, recognize that the task of crafting a company strategy draws on the entrepreneurial talents of managers at all organizational levels,...


Lecture Crafting and executing strategy (17/e): Chapter 1 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 1 - What is strategy and why is it important? In this chapter students will be able to: Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance; develop an awareness of the four most reliablestrategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage; learn that business strategies evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy;...


Lecture Crafting and executing strategy (17/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 5 - The five generic competitive strategies: Which one to employ? This chapter includes contents: The five competitive strategies, low-cost provider strategies, broad differentiation strategies, best-cost provider strategies, focused (or market niche) strategies, the contrasting features of the five generic competitive strategies: a summary.


Lecture Crafting and executing strategy (17/e): Chapter 6 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 6 - Supplementing the chosen competitive strategy: Other important business strategy choices. This chapter includes contents: Strategic alliances and partnerships, merger and acquisition strategies, vertical integration strategies: operating across more stages of the industry value chain, outsourcing strategies: narrowing the boundaries of the business, business strategy choices for specific market situations, timing strategic moves – to be an early mover of a late.


Lecture Crafting and executing strategy (17/e): Chapter 9 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 9 - Ethical business strategies, social responsibility, and environmental sustainability. This chapter includes contents: What do we mean by business ethics? Where do ethical standards come from – are they universal or dependent on local norms and situational circumstances? the three categories of management morality drivers of unethical strategies and business behavior why ethical strategies matter approaches to managing a company’s ethical conduct social responsibility and corporate citizenship strategies.


Lecture Crafting and executing strategy (17/e): Chapter 12 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 12 - Corporate culture and leadership: Keys to good strategy execution. In this chapter students will be able to: Be able to identify the key features of a company’s corporate culture, understand how and why a company’s culture can aid the drive for proficient strategy execution and operating excellence, learn the kinds of actions management can take to change a problem corporate culture,...


Vòng đời sản phẩm

Vòng đời, chu kỳ sống sản phẩm là mô tả sự tồn tại của sản phẩm trên một thị trường cụ thể, được tính từ lúc sản phẩm chính thức thương mại hóa đến khi bị thay thế bằng sản phẩm khác. Nhằm giúp các bạn hiểu hơn về vấn đề này, mời các bạn cùng tham khảo nội dung tài liệu "Vòng đời sản phẩm" dưới đây.


Lecture Designing business plan: Unit 2 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 2: Eveloping, screening business ideas and conducting feasibility analysis" presentation of content: Where does new business idea come from, three most common sources of business ideas, feasibility analysis.


Lecture Designing business plan: Unit 5 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 5: Other parts of the business plan" presentation of content: Operation plan, operational model and procedure, example of good location of a business, organization plan, financial Plan.


Lecture Designing business plan: Unit 1 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 1: Introduction to Business plan" presentation of content: What is Business plan, the Business plan, a plan must pass three tests, why take the time to build a Business plan, key elements of a Business plan.


Lecture Designing business plan: Unit 3 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 3: industry and market analysis" presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis.


Lecture Designing business plan: Unit 4 - Ngô Quý Nhâm

Lecture "Designing business plan - Unit 4: Marketing plan" presentation of content: Overall marketing strategy, discussion, three levels of products, marketing Mix (Product, pricing, place, promotion).


Bài giảng môn Phân tích hoạt động kinh doanh

Tổng quan về phân tích hoạt động kinh doanh; phân tích kết quả kinh doanh; phân tích các yếu tố sản xuất trong kinh doanh; phân tích lợi nhuận trong kinh doanh;… là những nội dung chính được trình bày cụ thể trong "Bài giảng môn Phân tích hoạt động kinh doanh".


Bài giảng Marketing nông nghiệp: Chương 1 - GV. Đặng Văn Tiến

Chương 1 "Bản chất của Marketing nông nghiệp" thuộc bài giảng Marketing nông nghiệp trình bày về khái niệm của Marketing nông nghiệp, vai trò, chức năng của Marketing nông nghiệp, mối quan hệ của chức năng Marketing với các chức năng khác trong doanh nghiệp,...


Bài giảng Marketing nông nghiệp: Chương 2 - GV. Đặng Văn Tiến

Chương 2 "Thị trường nông sản và định hướng hoạt động Marketing trong kinh doanh nông nghiệp" thuộc bài giảng Marketing nông nghiệp cung cấp cho các bạn những kiến thức về thị trường nông sản, chức năng của thị trường, hệ thống thông tin, cung cầu nông sản, môi trường kinh doanh,...


Bài giảng Marketing nông nghiệp: Chương 3 - GV. Đặng Văn Tiến

Nội dung chương 3 "Marketing - Mix nông nghiệp" thuộc bài giảng Marketing nông nghiệp giới thiệu đến các bạn những nội dung tổng quan về Marketing - Mix, Marketing về giá cả nông sản, Marketing về phân phối nông sản, Marketing về xúc tiến hỗn hợp,...


Bài giảng Marketing nông nghiệp: Chương 4 - GV. Đặng Văn Tiến

Mời các bạn cùng tham khảo nội dung Chương 4 "Marketing dịch vụ chăm sóc khách hàng" thuộc bài giảng Marketing nông nghiệp dưới đây để nắm bắt được những kiến thức về tổng quan Marketing dịch vụ, đặc điểm của dịch vụ, phân loại dịch vụ, dịch vụ chăm sóc khách hàng,...


Bài giảng Văn hóa doanh nghiệp (Tâm Việt)

Văn hoá là cái còn thiếu khi có tất cả, là cái còn lại khi tất cả đã mất. Tham khảo nội dung bài giảng "Văn hóa doanh nghiệp" dưới đây để nắm bắt được những nội dung về khái niệm và vai trò, các bước xây dựng, văn hóa Tâm Việt,... Hy vọng nội dung bài giảng là tài liệu tham khảo hữu ích cho các bạn.


Bài giảng Lập kế hoạch kinh doanh (Tâm Việt)

Viết kế hoạch kinh doanh là một khởi điểm cơ bản cho mọi nỗ lực kinh doanh, mời các bạn cùng tham khảo bài giảng "Lập kế hoạch kinh doanh" dưới đây để nắm bắt được những nội dung về khái niệm chung lập kế hoạch kinh doanh, kế hoạch kinh doanh,...


Bài giảng Chương 11: Ước lượng giá trị kinh tế khi có nhiều thị trường biến dạng bị ảnh hưởng

Cùng tìm hiểu giá trị kinh tế của hàng phi ngoại thương; ước lượng lợi ích khi có tác động đến các thị trường hàng bổ trợ và hàng thay thế được trình bày cụ thể trong "Bài giảng Chương 11: Ước lượng giá trị kinh tế khi có nhiều thị trường biến dạng bị ảnh hưởng". Mời các bạn cùng tìm hiểu và tham khảo nội dung thông tin tài liệu.


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