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Lecture The complete guide to greener meetings and events: Chapter 11 - Samuel deBlanc Goldblatt

Chapter 11 - Greener meeting and event marketing. After studying this chapter you will be able to understand: How to define features, benefits, and values to create an offer for your meeting or event, how various demographic segments perceive greener meetings and events, how to use online media and social networking to connect to attendees,…



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Lecture The complete guide to greener meetings and events: Chapter 11 - Samuel deBlanc Goldblatt Lecture The complete guide to greener meetings and events: Chapter 11 - Samuel deBlanc Goldblatt Greener meeting, Greener event, Strategic green plan, Source renewable energy, Energy-efficient products, Event marketing
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