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Lecture Management communication (3/e): Chapter 14 - Bell, Smith

Chapter 14 - Guidelines for interviewees and interviewers. In this chapter, the following content will be discussed: Problems with traditional interviewing; structured, behavior-based interviewing restores fairness and comparability; documenting the interview process.


Lecture Management communication (3/e): Chapter 15 - Bell, Smith

Chapter 15 - Managing meetings and telephone work. In this chapter, the following content will be discussed: Qualities of an effective interpersonal speaker, guidelines for effective telephone work, hints for participation in meetings.


Ebook Exploring public relations (3rd edition): Part 1

(BQ) Part 1 book "Exploring public relations" has contents: Media context of contemporary public relations and journalism in the UK; public relations and democracy, intercultural and multicultural context of public relations,...and other contents.


Ebook Public relations - Strategies and tactics (11th edition): Part 1

(BQ) Part 1 book "Public relations - Strategies and tactics" has contents: Defining public relations, the evolution and history of public relations, ethical considerations and the role of professional bodies, the practice of public relations, the role and scope of research in public relations,...and other contents.


Ebook Public relations - Strategies and tactics (11th edition): Part 2

(BQ) Part 2 book "Public relations - Strategies and tactics" has contents: Laws and applications, internet and social media - Rơle & scope in public relations, event management, communicating corporate affairs, public relations in government, global public relations in an interdependent world,...and other contents.


Ebook Exploring public relations (3rd edition): Part 2

(BQ) Part 2 book "Exploring public relations" has contents: Managing community involvement programmes, issue management, crisis public relations management, public relations and the consumer, public affairs, public relations in the world of finance, integrated marketing communications,...and other contents.


Lecture Business and industrial communication - Chapter 2: Classical theories of organizations

This chapter presents the following content: Theoretical relevancy; minimizing misunderstandings; classical theories of organizations: Taylor’s theory of scientific management, Fayol’s administrative theory, Weber’s theory of bureaucracy.


Lecture Business and industrial communication - Chapter 4: Systems theory

This chapter provides a general analytical framework (perspective) for viewing an organization. This chapter presents the following content: General theoretical distinctions, misunderstandings, strengths of systems theory, systems framework, general systems theory principles, system characteristics, contingency theory, the learning organization.


Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick

Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.


Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick

Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.


Lecture The dynamics of mass communication (Seventh edition): Chapter 9 - Joseph R. Dominick

Chapter 9 - Motion pictures. In this chapter, the learning objectives are: explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry,...


Lecture The dynamics of mass communication (Seventh edition): Chapter 1 - Joseph R. Dominick

Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.


Lecture The dynamics of mass communication (Seventh edition): Chapter 3 - Joseph R. Dominick

Chapter 3 - Historical and cultural context. History tends to be cyclical, and knowing what happened back then might help us understand what is going on now. Specifically, this chapter discusses seven milestones in the development of human communication: language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, and computers.


Lecture The dynamics of mass communication (Seventh edition): Chapter 16 - Joseph R. Dominick

Chapter 16 - Ethics and other formal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.


Lecture The dynamics of mass communication (Seventh edition): Chapter 17 - Joseph R. Dominick

Chapter 17 - The global village international and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.


Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick

Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.


Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick

Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.


Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick

Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.


Lecture Dynamics of mass communication (9th edition): Chapter 11 - Joseph R. Dominick

Chapter 11 - The Internet and the World Wide Web. This chapter includes contents: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet, the internet and the web.


Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick

Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.


Lecture Business and industrial communication - Chapter 12: Organizational teams

This chapter presents the following content: Preponderance of teams, organizational small groups, characteristics of groups, relational communication in groups, decision making, ethics and GDSS, effective teams.


Lecture The dynamics of mass communication (Seventh edition): Chapter 4 - Joseph R. Dominick

Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.


Lecture The dynamics of mass communication (Seventh edition): Chapter 8 - Joseph R. Dominick

Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors,...


Lecture The dynamics of mass communication (Seventh edition): Chapter 12 - Joseph R. Dominick

Chapter 12 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.


Lecture The dynamics of mass communication (Seventh edition): Chapter 13 - Joseph R. Dominick

Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.


Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick

Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.


Lecture Dynamics of mass communication (9th edition): Chapter 3 - Joseph R. Dominick

Chapter 3 - Historical and cultural context. Chapter 3 presents the following content: Eight milestones in human communication, language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, wireless handheld media, concluding observations.


Lecture Dynamics of mass communication (9th edition): Chapter 9 - Joseph R. Dominick

Chapter 9 - Motion pictures. This chapter includes contents: The phi phenomenon, persistence of vision, history of the motion picture, motion pictures in the digital age, defining features of motion pictures, organization of the film industry, ownership in the film industry, producing motion pictures, economics, feedback, cable and video: the hollywood connection, the film industry.


Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick

Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.


Lecture Business and industrial communication - Chapter 7: Organizational challenges: Realistic recruitment

This chapter presents the following content: When applicants and organizations misrepresent themselves, the costs of traditional recruitment, addressing the problem: realistic recruitment, realistic recruitment and the communicative organization.


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